Willing House at the top end of the Gray's Inn Road was built in 1910 for Willing Advertising. The architects were Hart & Waterhouse, who covered the entrance block with symbols of the black art of promotion.
Standing on a spire at the top is a figure of Mercury, the god of communication, designed by A. Stanley Young.
Over the front entrance is a rather charming frieze by William Aumonier.
From left to right, a guy blows his own trumpet; a young man launches a carrier pigeon; an old man demonstrates the world-wide reach of advertising by pointing at a globe; a couple of cherubs sit in front of what look like telephone wires; and another cherub with a telescope stands on the dock as his ship comes in.
A pair of magnificent winged lions guard the door - and of course the winged lion is the symbol of St Mark the Evangelist.
The building is a budget hotel these days, so the symbolism doesn't work as well. Perhaps the panel should be replaced with a frieze of Classical hoteliers such as Procrustes and his bed or Circe and her swine.
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